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- <text id=91TT1057>
- <title>
- May 13, 1991: From The Publisher
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1991
- May 13, 1991 Crack Kids
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- FROM THE PUBLISHER, Page 4
- </hdr><body>
- <p> When we at TIME registered our environmental concern by naming
- the endangered earth as Planet of the Year for 1988, we began to
- look in our own backyard. Last year the Time Inc. Magazine Co.
- set up the Magazine Environment Task Force to seek out more
- environment-friendly ways to produce more than 1 billion copies
- of 25 publications that the company prints annually.
- </p>
- <p> As part of that effort, a six-member action group
- established at TIME promptly dubbed itself the Green Team and
- began teaching fellow employees how to separate their trash for
- recycling. More than eight tons of high-grade white paper are
- now recovered every month from our headquarters building in New
- York City. About 11,000 bottles and cans--each redeemable for
- 5 cents--are collected for We Can, a nonprofit organization
- that aids the city's homeless. "This is a serious program," says
- Green Team leader Laura Conboy, TIME's operations manager. "It
- is going to be part of how we work here forever."
- </p>
- <p> Beginning this summer, all office paper used in the
- building, including stationery, memo pads and business cards,
- will be recycled paper. On the broader front, the company-wide
- task force is encouraging our suppliers to develop lightweight,
- recycled coated paper for use in our magazines. The paper
- available so far is too heavy, and its use would increase our
- total consumption of paper. In fact, we and several other Time
- Inc. magazines recently switched to a lighter paper. Reports
- task-force chairman David Refkin, who is assistant director of
- paper purchasing: "In the case of TIME alone, this saves more
- than 2,500 tons every year."
- </p>
- <p> We have managed to reduce the number of spoiled or
- unusable copies that come off the presses, another savings of
- several thousand tons. Some magazines are being recycled to make
- newsprint and other grades of paper; we are also exploring ways
- to enable readers to recycle more magazines at the local level.
- In addition, we are experimenting with inks based on soybeans
- rather than oil.
- </p>
- <p> Even those subscriber-reply cards that are included with
- your magazine every week are getting fresh attention. From now
- on at least half of them (or 150 million a year) will be
- printed on recycled paper.
- </p>
- <p>-- Robert L. Miller
- </p>
-
- </body></article>
- </text>
-
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